Capitán Denim.

Captain Denim, the new ‘Made in Spain’ ethical and sustainable fashion brand

 

After more than forty years dedicated to textile manufacturing, mainly of pants, MRC Jeans has decided to go a step further in its business trajectory by promoting its brand of Texans, called Captain Denim. In this way, the company no longer only manufactures for other big brands, but also has its own textile line, with a casual touch betting on high quality basics. 

From the Directive of the company, Juan González explains that "we want to become a benchmark for quality, local and sustainable products without neglecting new trends" and insists that "the tradition of making pants does not disappear in this country" . Although the textile sector in general helps to create wealth and employment, the production and manufacture of Captain Denim goes a step further, since the revitalization of the economy is done locally, in the case, of the province of Albacete and, specifically, of Madrigueras -municipality where the pants factory is located from its beginnings-. 

 With a human team of about 50 people and a production of approximately 500 jeans a day, the Captain Denim Board is "proud" to be able to integrate the entire production process of a denim garment in a single location, betting on the local, how close and the traditional, and defending decent working conditions and respect for the environment. 

The brand Captain Denim, which has modern designs and casual air, covers a very large audience betting on denim, mainly. Among the products, we can highlight the jackets and denim shirts, the bermuda shorts, the skirts and, of course, the jeans, the best sold garment by excellence.

As for the aforementioned jeans, the new collection of Captain Denim includes mainly those of cut skin and high or medium-low waist for them, and skinny or straight cut pants for them, highlighting the elasticity of most of the garments, for what are also very comfortable and current.

The delicacy in the making and finishing of Captain Denim garments results in a 'Made in Spain' product, handmade, sustainable, of great quality and at a very competitive price. On the other hand, Captain Denim, as a digital native company, is committed to online marketing and ecommerce, through numerous discounts, offers and promotions on its website -www.capitandenim.com-, depending on the season.

In addition, in their online store offer a great ease of purchase to the customer, through a free system of changes and returns of product.

 

Sustainable fashion

Despite the difficulty related to sustainable production processes and the high costs involved, at Capitán Denim, aware of their importance, they support this type of techniques in order to minimize the impact on the environment and that their commercial activity has an effect positive in society. For this reason, they work with biomass, as the main energy source, and solar panels that complement it, using these processes both for the manufacture and for the distribution of their products.

According to the management of the company, the raw material to put the whole factory into operation is of organic origin, "we use peach, olive, pistachio husk... It depends on the season".

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